THE FUTURE

Despite the fact that artistic production is surely one of the most individual professions existing the career path seems to be oddly predefined. The competition in times of rising numbers of artists and the constant decrease of exhibition spaces, small and mid-size galleries is characterized by a rougher and rougher tone. The expectations towards artists are complex and complicated: be yourself but fit into the contemporary taste, stay authentic but be flexible when needed, organise and maintain your studio with calculated business skills, be unique and particular in comparison to your competitors, survive the years after university with or without having a job to pay rent and don’t burn out before you reach the age of 35. Professionalisation seems to be the only way of becoming established nowadays (or getting money from your parents). So far, so good – let‘s accept these rules and work as hard as possible to be the fittest in the Darwinst struggle. The infuriating aspect is the judgement of the establishment that not only makes the rules but looks down with little respect on the achievements of the rest of the scene – especially the part of the scene that offers artist to make their first, second and third steps into the art world. The art market isn‘t acknowledging that its base and future are inseparably connected to this fundamental work. This lack of respect takes away the necessary confidence to keep going, walk on new paths, explore other opportunities without stepping in the scarily deep footprints of the art world‘s ancestors so many artists disappeared into by trying.

TO WHOM IT MAY CONCERN – THE FUTURE IS ALREADY PRESENT targets these dynamics and supports the confidence of the existing scene. We are already the future and this fact can’t be taken away by established structuralism. Collaboration, appreciation and collegiality are the key words for a newly rising idealism with the strength to change and maintain change. Challenging existing dynamics comes with a huge potential of failiure which is scary yet we must face our responsibility by rethinking and reshaping the art world.

The project consists of two parts in two locations,Tallinn and Berlin, and aims at a collaborative exchange which stretches over Europe with the idea to connect the two highly dynamic art centers. Giving artists the possibility to exhibit their work in both Estonia and Germany offers the chance for potentials and opportunities to be shared and multiplied. The first part will take place in Tallinn during the Tallinn Art Week in June 2020 in two halls of the Põhjala factory area on approximatly 500 m² pure exhibition space. The rough and auratic rooflighted halls offer the perfect enviroment since the abandoned factory itself is at the moment going through a process of reinvention facilitating honest enthusiasm and engagement.

The group show exhibiting 20 Estonian and 20 German artists will be accompanied by a wide programme of concerts, performances, guided tours, lectures, a symposium and other events to invite artists and audience to have a dialogue and exchange of ideas. In Tartu a satellite project of two exhibitions and an auction will take place to extend the event beyond the area of Tallinn. The second part will be realised in Berlin during the Gallery Weekend 2021 and offers hereby a continuity for artists and supporters.

At the moment we are working intensively on the curation of the group show, the extension of the programme, finding more collaboration partners in Estonia and Germany with the idea of creating a project which mirrors the scene so confidence can find the place where it belongs: with the artists who are the meaning and reason of the scene itself.

Graphic Design by Studiotopie